Insurance For Women Special
Insurance "Kichin to Mirai" offers, among others, health insurance and life insurance. This is the first time in nine years last Sumitomo offers specialized insurance products for women.
To "Kichin to Mirai", Sumitomo wearing a monthly premium price of 10,000 yen, and insurance benefits amounting to 7 million yen.
In order to market insurance products to the public, Sumitomo has created a magazine that contains information about "Kichin to Mirai", as well as other information about the world of fashion and others, who can attract the attention of women.
Sumitomo spokesman explained, "We created a magazine for young women who are usually not interested in insurance products, can better know him and wanted to enlist."
Besides Sumitomo, a number of other insurance companies in Japan also began to offer insurance products specifically for women.
One of these is Taiyo Life Insurance Co., which offers insurance products for women, which may be combined with third-party health insurance, and insurance funding.
According to a spokesman for Taiyo, a combination of insurance products they offer much in demand by women who want to save.
In addition, Asahi Mutual Life Insurance Co. has also launched a new insurance product for women, which offers health insurance for illnesses suffered by women.
Asahi spokesman said, the number of women have insurance these days more and more, especially when compared with the owners of an insurance man, who did not undergo much change.
The rise of specialized insurance product offerings for women, is not only happening between insurance companies, but also began to be given by the banking industry.
In July, the Re-sona Bank plans to offer health insurance products specifically for women, with the cooperation of Mitsui Sumitomo Life Insurance Co. Kirameki.
Through this health insurance, then re-sona will become the first banks to enter the health insurance market
